Blogs & Insights
Why Pursue the Steam Awards and how it starts with Community
Conceived in 2016, the Steam Awards have remained a noteworthy event on any PC gamer’s year-end calendar. Often seen as just a way to grow your Steam trading card collection or earn more badges, it’s actually a big opportunity for indie developers. Winning or even becoming a finalist can boost recognition and amplify any marketing efforts you have in place.
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Why You Should Hire a Marketing Agency for Your Game in 2025
2025 is shaping up to be a landmark year for video games, but it’s also a beast of a marketing landscape. With the industry projected to reach US$522.50 billion in 2025, standing out has never been more challenging. The TikTok ban is shaking up short-form video, Meta is changing its content policies, and emerging platforms like Bluesky are gaining traction. Getting your game noticed can feel like taking on Malenia without summons.
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What kind of digital footprint do you have?
Today’s gamers are showing more interest in connecting online with each other than ever before. They’re eager to share their thoughts on social media and actively search for similar content. They want to engage with games and media that reflect their interests.
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Marvel Rivals: What Keeps the Marvel Universe Spinning
When Marvel announced Marvel Rivals, it seemed like just another tie-in—a flashy but forgettable addition to Marvel’s vast gaming history. But instead, it’s shaping up to be one of the most strategic transmedia moves Marvel has ever made.
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Infernozilla’s Gaming Resolutions for 2025
Here’s what the team has planned for 2025. We’ve grouped these by theme because, let’s be honest, you don’t need our entire team directory attached to the words “clear backlog.”
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2024 Gaming Year in Review: Milestones, Games, and 2025
Grab your health potions and stat upgrades. We’re breaking down every triumph, gut punch, and glowing victory screen that defined 2024. Maybe a hint of what lies ahead in 2025?
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How GOTY Awards Shape Market Trends and Consumer Expectations
The Game Awards marks its 10th anniversary in 2024 and Playstation its 30th, making this season a critical one. But while GOTY and other accolades bring studios bragging rights, these wins influence multiple facets of the industry. GOTY boosts sales, brand credibility, and validates creative risks. Risks = reward, and that can shape the next big trends in gaming and beyond.
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The Ultimate Guide to Indie Game Developer Tools
So you want to build a game. Ccongratulations on taking the first step into game development! If you’ve started researching game developer tools, you’ve likely come across well-known software like Unity, Unreal, and Aseprite. These are fantastic resources, but there’s a whole game development toolkit out there beyond the basics.
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IZ Spotlight: Celebrating Team Talents
At Infernozilla, we’re far more than gamers; our team is filled with talented individuals who bring creativity, energy, and a wealth of unique skills to everything they do. Both in and outside of work. From music to martial arts, cooking to crocheting, and streaming to sports, here are a couple of the sometimes hidden gifts of our team in this Team Talents Spotlight.
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Mastering Your First Interview: Guide for Aspiring Game Industry Professionals
If you’ve started looking for a job in the gaming industry or feel discouraged after months in limbo, we get it. We’ve all been through that same morale-crushing process. In this guide, we’ll explore some of the most common hurdles based on our own experiences. We’ve also gathered insights from many candidates who have applied to work with Infernozilla. Whether you have professional experience or are starting out, you’ll find something useful to take away.
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Is Influencer Marketing still relevant?
Twitch saw a stark decline from the peak of 6.5 million viewers during the 2020 pandemic. YouTube has also seen a 12.4% drop in viewership since 2020, along with notable losses in total hours streamed and concurrent viewers. Markets always ebb and flow, but there are always naysayers against any industry. Ten years ago, ‘Twitch streamer’ wasn’t a job. Now, with falling stats, critics argue that the streaming industry is in steady decline. The claim? Relying on this market isn’t beneficial anymore. After all, who can recreate the strange circumstances of the pandemic? Locked in, nowhere to go, and the only place to spend money? Online.In this article, we’ll explore these insights using real-life examples. Let’s examine why some may be predicting the end of influencer marketing, and if their claims hold any water.
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